Modern, clean, clear as is the world famous brand of glue after the relaunch by the movement on the Internet. The UHU brand much more than the famous OWL of the all-purpose glue behind. Today, eagle owl offers a variety of products for a wide range of adhesive applications and target groups. Top priority at the relaunch of the website had therefore an optimized target management to the relevant areas of interest, as Hans-Jurgen Schmeitz, area Director of corporate communications / marketing services. Both teachers in the kindergarten as well as home to DIY as directly as possible to the appropriate topic area and derive the range required of them.” This problem was solved by large, target group-specific header images, already on the home page to pick each individual audience and bring in the appropriate sub areas of the site.
At the site’s redesign, high value was placed on a user friendly usage of the brand colour. The high-contrast yellow It appears far more subdued than in the past as a spot colour frames in the new layout clear and a beautifully designed screens. Content a lot has happened at the relaunch also: so, especially the consulting services of the adhesive experts have been further expanded. In addition to a completely revamped interactive glue Advisor”product videos are are also increasingly used, partially derived from the POS communication. The company’s site in English is offered in other stages. In addition, the German-language version serves as a template for the various country sites that will follow after. These are modelled in terms of content and design on the German side, but reflect country-specific features in the ranges and the communication.
This multiplication is supported by the movement. Since the new OWL site of the movement on the basis of the open source content management system Typo3 “was realized is the simple adaptation and as a result the simple maintenance of the content given by OWL. UHU network movement has maintained since 2008 after she prevailed in a pitch against several competitors. To the website of UHU: network movement for interactive brand experience agency: the Internet Agency Network movement develops interactive applications and brand experiences that inspire creative ideas, high quality design and innovative technical solutions. She could expand the brand portfolio with UHU and many cared now known as Capri Sun, Actimel, Haribo (international), Maoam, FruchtZwerge, Perwoll, white giant, tool, Kiri, Sun Rice, Gubor, brother, Femibion, Nasivin, Micky Maus magazine brands and what is what. The service portfolio of the agency include the realization of interactive brand experience worlds, corporate Web sites, online promotions, online-games, communities, E-shops, online campaigns, multimedia presentations and content management solutions. The Agency was founded in the year 2000 has today 32 permanent employees and is in NewMedia services ranking already to square 100. For the 9-year-old Bottler (Managing Director & lead design/text), Uwe Raabe (Director technology & programming) and Robert Mikuljan (head of art & design) responsible success especially Dietmar alongside company founder Alwin Roppert (owner & Managing Director).