Magdeburg gains currently clearly in favor of the old investors as new buildings. According to the results, the TLG has hired real estate in a seven-year comparison between 2006 and 2012. So, the peak in the Saxony Anhalt land capital in the old building of 1300 Euro per square metre rose to 2000 euro, in the new building of 1500 to 2250 euros. Thus, Magdeburg is located although still far behind behind such as Potsdam or Dresden, but nevertheless can point to significant price increases. In Dresden, currently up to 4400 EUR on the square meters in the new building are no longer a rarity.

In November 2012, the world had”reported that Magdeburg is the most dynamic city in Germany (link). This positive trend continues and already some specialists suspect that in a few years cities such as Leipzig, Jena and Dresden are likely to have lost many West German cities. Also, Magdeburg is counted among the runners-up. Great advantage would be that these cities have a relatively young audience and good training opportunities, thanks to the appropriate investment promotion agencies can also refer to a good infrastructure. Years after reunification will now come true, what political thinkers have always hoped: the approximation of german/German relations on a level which gives most people pleasure. In this respect, it seems logical that the real estate market tightened accordingly. Anyway, the ruins of the 1990s are fewer, even if they are still the streetscape in the one or the other site. A quick glance shows in Internet platforms as immobilienscout24.de here, that it is high-quality new buildings or top modernized old buildings that attract people. Those seeking an apartment today example way to Magdeburg City Centre, must Access considerably deeper in the Pocket than years ago.

At the expert forum of the WSFB and practice field, Prof. Ulrich Weinberg speaks of the Hasso-PLATTNER-Institute on the topic of design thinking. How can we increase the innovativeness of our Organization? How can we mobilize our employees for changes? And how can we prepare our teams for the coping with complex challenges? Executives are facing such questions always more frequently among other things, because in a business environment characterised by change bump or even refuse to more classic management tools at their borders. Against this background the WSFB Advisory Group Wiesbaden and the consulting practice field, Remscheid organise an expert forum on leadership tools for change and innovation, on 13 March 2013 in Cologne”. There, executives, personnel and organization development and management consultants debate about facing challenges, leadership will (in the future) and imbued with permanent change like the leadership in a Environment can be mastered. Professor Ulrich Weinberg is keynote speaker for the event. The head of the school of design thinking at the Hasso-PLATTNER-Institute in Potsdam, speaks on the topic of design thinking pushing the creative power of teams”. The expert for innovative development”examines in his lecture, what ways of thinking and working models in an increasingly interconnected world can meet the innovation and pressure of change in.

The one-day forum starts with an introduction lecture of WSFB – Director Hans-Werner Bormann and the practice field Managing Director Holger Schlichting. After the plenary session opens on. Either, participants can now either participating in a day-long workshop or each visit a two and a half-hour workshop in the morning and afternoon. They are always the choice between two workshop offerings. Sensemaking is the title of the full-day workshops creating innovation”. He is managed by Holger Schlichting and the WSFB Managing Director Johann Scholten.

In him you go Participants who, can increase the power of innovation and capability of an organization as a meaningful communication question. This, the workshop leaders present participants of also the basic concept of Sensemaking by Karl E. Weick, one of the most prestigious organization researchers. “Short workshops in the morning participants between a workshop on the topic can help innovation management with the title, we have to be innovative,” and a workshop on the topic change management with the title again for a change! “choose. “In the afternoon then two workshops on the topics are Burnout private or business problem?’ and team development 3.0 a balancing act of leadership” in the program. In the late afternoon, the keynote address by Prof. Ulrich Weinberg follows before the Central results of the day are again summarized in plenary. The participation at the expert forum management tools for change and innovation”in Cologne costs 299 euros (+ VAT).

Modern, clean, clear as is the world famous brand of glue after the relaunch by the movement on the Internet. The UHU brand much more than the famous OWL of the all-purpose glue behind. Today, eagle owl offers a variety of products for a wide range of adhesive applications and target groups. Top priority at the relaunch of the website had therefore an optimized target management to the relevant areas of interest, as Hans-Jurgen Schmeitz, area Director of corporate communications / marketing services. Both teachers in the kindergarten as well as home to DIY as directly as possible to the appropriate topic area and derive the range required of them.” This problem was solved by large, target group-specific header images, already on the home page to pick each individual audience and bring in the appropriate sub areas of the site.

At the site’s redesign, high value was placed on a user friendly usage of the brand colour. The high-contrast yellow It appears far more subdued than in the past as a spot colour frames in the new layout clear and a beautifully designed screens. Content a lot has happened at the relaunch also: so, especially the consulting services of the adhesive experts have been further expanded. In addition to a completely revamped interactive glue Advisor”product videos are are also increasingly used, partially derived from the POS communication. The company’s site in English is offered in other stages. In addition, the German-language version serves as a template for the various country sites that will follow after. These are modelled in terms of content and design on the German side, but reflect country-specific features in the ranges and the communication.

This multiplication is supported by the movement. Since the new OWL site of the movement on the basis of the open source content management system Typo3 “was realized is the simple adaptation and as a result the simple maintenance of the content given by OWL. UHU network movement has maintained since 2008 after she prevailed in a pitch against several competitors. To the website of UHU: network movement for interactive brand experience agency: the Internet Agency Network movement develops interactive applications and brand experiences that inspire creative ideas, high quality design and innovative technical solutions. She could expand the brand portfolio with UHU and many cared now known as Capri Sun, Actimel, Haribo (international), Maoam, FruchtZwerge, Perwoll, white giant, tool, Kiri, Sun Rice, Gubor, brother, Femibion, Nasivin, Micky Maus magazine brands and what is what. The service portfolio of the agency include the realization of interactive brand experience worlds, corporate Web sites, online promotions, online-games, communities, E-shops, online campaigns, multimedia presentations and content management solutions. The Agency was founded in the year 2000 has today 32 permanent employees and is in NewMedia services ranking already to square 100. For the 9-year-old Bottler (Managing Director & lead design/text), Uwe Raabe (Director technology & programming) and Robert Mikuljan (head of art & design) responsible success especially Dietmar alongside company founder Alwin Roppert (owner & Managing Director).