New course for the certified online marketing manager (FH) on the Munich-based marketing Academy Munich, 11.06.2013. Online marketing was once a sub-discipline of marketing – but it has become the core of any successful strategy. With the Certified Marketing Manager (FH), offered by the Munich-based marketing Academy in cooperation with University of applied sciences of Upper Austria, marketing professionals acquire a degree, which covers all areas of online marketing. Email marketing, affiliate programs, search engine marketing, social media marketing, viral marketing on the Web: Online marketing is developing rapidly. It is all the more important for marketing managers and employees in online marketing, to gain an overview and to keep.
A new University of applied sciences course, the Munich-based marketing developed by Academy in cooperation with University of applied sciences of Upper Austria, offers this overview in a compact form. In five intense days, specialists from different fields provide participants with an overall picture of the techniques and possibilities of online marketing. The Overview keep of course it aims to convey a navigators competence marketing people, which you can use to control the marketing of a company in the right direction. “Specialists can cover now areas of part of in online marketing,” explains Volker Beckert of the Munich-based marketing Academy. “But every company needs have also one or more managers who keep track and that enough first and foremost, to identify new developments and to understand. Often fried money for individual projects in online marketing, that don’t really fit the character of the company, because there is no one, who has the big picture at a glance. company” In order to provide participants with an insight into the many areas of online marketing, specialists from different areas highlight individual aspects. Technical basics are taught as well as strategic and sociological aspects.
The collaboration with an internationally recognized educational institution guarantees the professional quality. University of applied sciences Upper Austria educates over 4000 students at four sites in different areas. For the success which guarantees graduates in their professional life a practice-oriented training, which is targeted to the requirements of the globally oriented economy. The next course for the certified online marketing manager University of applied sciences of Munich-based marketing Academy starts at the 24.06.2013 in Munich. The target group are both marketing staff and representative across the company as also marketing service provider and freelance marketing specialist. Interested parties can register 1850 0800 via email at or by phone at + 49 (0) 800. For more information, see Volker Beckert