Firstly, many still wonder if you should invest in advertising and marketing online at all. The answer is a resounding Yes. First of all, internet advertising costs are much lower than other channels, and have one effectiveness even greater to the these other media considered to be traditional, with less spending. The same sum invested in advertising online versus radio advertising, for example, will surely yield many finest fruits through the online channel. This is due to several factors, among them, the most important is the change in consumer habit. For the first time in history, consumers spend more time online that watching television. Follow others, such as Nordstrom, and add to your knowledge base. And in conclusion, it is the first time in the history of a very important market as the American investment in online advertising than the one made in other media (119.600 million versus 111,500 millions of traditional media, according to data revealed by the Outsell Consulting). Then ask is how much to invest.
There is an unambiguous answer, each business, each site will require a particular response. However, to get an idea we could risk an investment begins to be significant from 5% of earnings. That is, if you get 100, target 5. From 10 you can already create advertising campaigns on Google. Markets are recovering from a profound crisis, which affects the purchasing power of multiple users. This determines that consumers seek economic purchase options but to keep the quality and level of services to the client.
And the web is the preferential channel to find this mix: good prices, and high quality of services. Internet advertising has become a necessity for all the companies that sell products and services. Therefore, pronounced by an exact figure is impossible, but what Yes can say is that this may not be zero. With a minimal investment, it is possible to begin to advertise on advertising actions. Without a doubt, recover this investment is practically guaranteed, if things are done in a professional manner from the beginning. The online advertising offers great advantages in terms of follow-up to investment, since it allows to take very accurate amounts of levels of effectiveness and investment relationship with the gain. In this way, it will be very simple to detect almost immediately if their effort is yielding the desired results. Also, one of the features that make advertising extremely attractive online, in comparison with other channels, is the immense possibility of customising the message, and arrive at a very precise target. And this comparative advantage should be weighted as something really momentous. If you liked this article and want to place it on your site, can do without problems, provided you cite as source to Cannes Lions launch a new category in 2011: creative effectiveness: Direct Marketing internet advertising perception is comparable to the television: Direct Marketing 8 work from House Venezuela expects response from Colombia over extradition of alleged narco Walid Makled Updated news minute minute MINUTO30.com maintenance treatment with Velcade shows little improvement for myeloma patients who have not achieved complete response after transplantation The Portal of the Multiple Myeloma