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“There must be willingness and commitment within the organization. must be n sa linked to strategic objectives. The aim should go beyond simply improving, we must seek to be the best. It must be open to change. We need to understand and document the processes, products and services.

assemble a workforce adequate to analyze processes, as well as research capacity, communication and teamwork. However, a manager to combine both tools, it is necessary to make an assessment of the company where he works, to determine faults or areas that are susceptible of improvement, using for This knowledge of administrative management analysis, and in addition the use of a SWOT Matrix. This assessment may include the organization as a whole, or only one department or strategic business unit, everything will depend on the scope that has the manager of which is being discussed. As a result of review applied, will result in a report which will detail what is failing or could be improved, as are the reasons for this. Along with this report, the manager should review the status of the firm within its environment, ie to know how is the company within the market, what your competitors are doing, if they are meeting customer needs and how the relationship with suppliers and distributors.

Once information is gathered and analyzed as described above, in the event that there is something wrong or there is a process that has to be improved because it is not simply offering good results or are there other better, it is at this point that can resort to the use of tools that can help, such as outsourcing. The manager must carefully specify which of the activities of the company created or could create a value unique or important, and what can be outsourced Conclusions: Benchmarking is the continuous process of measuring products, services and practices against the toughest competitors or those companies recognized as leaders in the industry. (David T. Kearns, CEO of Xerox Corporation). Do not forget, as noted above, that u key challenge is the competitiveness, as they face not only local companies, but competition between firms from around the world. To be increasingly competitive companies use various tools to cut costs, increase product quality, etc. Among these tools or formulas is the Benchmarking. Which management should not ignore. Reference sources: Frances Antonio. “What is that benchmarking?” Magazine Debates IESA. Volume 2. No. 1