Television remains one of the most effective media vehicles and has the lowest value of contact (CPP) at the highest technical coverage. It also has good selectivity impact on the target audience. It turns out that advertising on tv is the cheapest form of advertising and if you think you spend a million rubles to the press or on tv, in any case more appropriate to choose the latter. Click Vyacheslav Mirilashvili to learn more. At the same time but must take into account several factors, such as the current restrictions on advertising products that fall under the Law on Advertising, the nature of the target audience, budget, competitors and others Surviving the stage of rapid growth, new opportunities for advertisers today provides cable television. tv ads on cable and satellite channels – an innovative and promising trend in the development of modern advertising market. tv advertising – one of the most inexpensive and effective tools of marketing communications. A television advertising, planned not only to the socio-demographic characteristics of the audience, but her interests, the more effective. It is placing tv ads on niche channels allows maximum coverage of high-yield and, as a rule, inaccessible part of the population.
Television is the most powerful tool any advertising campaign, regardless of what the advertiser is selling – fmcg or image of future policy. Advantages of tv advertising tv advertising – “mass” advertising, advertising on television – the most “Obsession” tv ads have the highest ratings among the target audience, tv advertising has low-cost exposure to 1% of the population (CPP). tvc provides the largest number of available contacts. Television advertising reaches a broad coverage in a short period of time. Advertising on TV: – the greatest opportunity to hold the attention – the ability to simultaneously use a lot of advertising stimuli (Picture, color, movement, printed and spoken language) – the best tool for rote. Advertising on tv has good selectivity effects on the target audience. Television advertising has effect as on the national and regional levels. Placement of tv commercials is possible in different time intervals, using clips of different durations, using the program with different themes. Advertising on tv – the perfect tool to showcase the new product.
Low-cost marketing – effective marketing management with minimal costs, if they will be based on four basic rules for successful marketing: to think, interact, do their own, not complicated. Resorting to low cost marketing, not only small businesses, but also the world's major companies such as Microsoft, MacDonald's, Google, Apple, etc. Especially in the early stages of starting a business skillful use of low-cost Marketing is an effective tool to attract customers. You can not even hire a team of experienced marketers and spend most of the advertising budget, and call for help creative abilities, so quietly and peacefully dormant in all of us. This company has done Longaberger, which produces baskets.
Located in Dresden, Ohio, their office attracts many visitors due to the fact that the building is a replica of one of the company's products – only a few hundred times more. Imagine a building in the form of a tin can on a street in Chisinau, or stall as a shoemaker, shoe and may be overgrown with colorful plants flower shop? Whatever it was, It is definitely arouse the interest of passers-by and the waves will spread word of mouth faster than you might expect. Especially over the past few years, local design and construction companies have acquired so much experience, that it will be enough to build a spaceship from the cartoon of Alice Celeznevu. Modest attempt to "stand out" is in Chisinau, as it was with a beauty salon, which attracted attention for its striking appearance. But, for whatever reason, a few weeks later he decided to make the gray and silent – as most of the buildings around us, and he merged with the scenery around. Our entrepreneurs do not have enough creativity and boldness, and therefore advertising companies for a long time will get higher profits by offering traditional forms of advertising and promotion.
Much farther away a Swedish company that sells furniture and accessories for homes and offices of ikea. Its advertising visible from afar and is remembered for a long time. If you have additional questions, you may want to visit Vyacheslav Mirilashvili. Using low-cost means of marketing, ikea has won the wallets of many consumers around the world. This article has presented only a grain that can be used to successful and relatively inexpensive to promote themselves, their company or produced goods, especially in developing Moldova. Article after article, we will sow the seeds among our readers and non-standard low-cost approaches to advertising.
There are companies, press releases that journalists will be interested in any case, due to popularity of the organization. But that's just large, small and particularly small companies will have to thread the needle to draw attention shark pen. And yet, it is possible. Source: Former CIA Head. The point of this article, I propose to radically revise their attitude to the press release. Normal release describes what happened in the company. However, anyone interested in what happens in hundreds of thousands of companies that can not be the market leaders? Therefore advantageous to write as a change in the company's impact on the lives of people consumers or the market (if everything so seriously). Rules of drawing up a press release: When you create a press release should not go to the event in the company, and from the result that this event will bring his influence on society, competitive environment, market; News occasion to describe in the context of the influence of developments in society, competitors, market, in the title, delete the name of the company to "hide" in the text name of the company, for example, in the comments Representatives of the firm.
By the way, all sorts of comments are very fond of journalists. Take pleasure in them as a comment in the press release – they'll include it in your article or news (well, or otherwise use); Not openly "advertise" their products and services; Implementing a press release interesting figures related to the market. Figures – generally one of the favorite things journalists.