E-commerce is a concept that has been listening for years. With the advent of web 2.0 and change in consumer buying behavior, the tendency of companies to introduce online platforms in the management of the business has been growing in recent years. One of Web 2.0 tools that most have been incorporated in the business, has been the online store. The sector hotelero, along with travel and leisure, were the first to integrate the concept of e-commerce. These sectors are adding others such as textiles or furniture sector. In the latter, the expansion of the international distributor of furniture par excellence and the collapse of the sale of furniture by the economic situation, has made that many companies in the sector have released in the online business and have begun to sell via the Internet. DATA from purchases made to through INTERNET every time more in rising: 43% of Europeans have purchased ever online and 50% will do so in 2013 in the euro area has increased the percentage of purchase by internet a 12.5% Despite register a nearly 27 percent increase in online purchases this past year, Spain is still far behind other countries in Europe and the United States. The main reasons why the Spanish is more reticent when it comes to using the Internet for their shopping are: neglect to fill the boxes of personal data (name, surname, hobbies) fear and mistrust when giving banking data absence of advice in making the purchase in the SECTOR of the Cabinet the presence ONLINE REINFORCES the store physical to weigh that sales of furniture over the Internet do not have relevant data, it is true that the presence of uan online store in companies of this sector helps business: serves as a virtual catalog of products provides information of products adds greater knowledge of the client the possibility to incorporate a wide range of products along with a 3D design on the web make the presence of an online shop the reinforcement required to complete the purchase in the physical store.. Add to your understanding with Hamdi Ulukaya.