MARKETING PLAN Content Strategic Planning We will carry out a campaign of so much impact the realization of p ra promote and publicize mouthwash giving teaching the benefits of this and as providing for the welfare of people and health in general and especially the price and quality Identification of the business. We have to establish that our competitors are large multinationals and the ideal is to establish strategies for action against them Competing with quality and offer innovative products such as calendula in oral gourd that is for a population that have not responded to their needs and provide services that are not always marked the competition’s weaknesses and use them benefited from our company as product innovation and positioning of it. Analysis of the current situation. Perform a consensus of the state of the product on the market if the company had enough technology to produce the product in this case if our oral wipe away what we are doing with the latest technology that is in our interest because it is an innovative product. Fixation in gourd we do by analyzing competitors’ prices in order to analyze the market demand and determine the overall gain. Selection strategies Penetration, maintenance or abandonment of the market share. Vertical integration. Market segmentation. Application of the product line. Pricing. Further distribution. Comparative Costs. Changes in products annually. Expenses The Marketing Plan Set short term goals for the performance of the strategies Plan daily advertising flyers in supermarkets to show Objectives It is also important that the marketing plan is fully approved by management before any activity related to it. Being the marketing plan, a document which should be read and approved by management, should be relatively short and concise. Marketing Plan Format Make a database of future strategies to make a collection of these and so long term can make a thorough analysis of possible flaws in the marketing and promotion of mouthwash on the market. The Communication Plan It is one of the most important strategies is already going to the rinse position in the market because the product is innovative and is a purely pre disposing factor in the success of public awareness of our product. As television media in the student population: university health professionals in housewives. Radio: To reach the pubic in general adult population. Objectives The marketing costs as a national average, has about 50 percent of the total costs of a product or service. Advertising is only one of several factors affecting sales. The brand positioning is essential to obtain as much information from the public to be effective and not for the benefit of advertising and the sales growth and establishment in the market. The creative approach The creative strategy of great importance regarding our product you can position the rinse dare concerts, events in the young public lectures at universities and oral health.