Efficient use of corporate web site as a way of sales, depending on how actively positioned products and services and whether they have a competitive advantage in relation to such goods and services on the sites of your competitors. Ask representatives of the target audience of the site simple questions: – what an impression you have formed from first visit to the corporate site? – There are any you wish to stay or leave the site of the company and for what reasons? – Would you buy goods and services through the official website of the company and that would have influenced your decision purchase goods and services on this site? The answers to these, at first glance, basic questions will help you identify strengths and weaknesses made the development of a corporate site. Thus, analyzing results and discuss them with the developer of the site, you will get a list of necessary improvements on the site. Possible causes of low efficiency of the corporate website: – a negative first impression from visiting the site; perhaps this is a consequence of one or several negative factors: a. Connect with other leaders such as Macy’s Inc. here. unpleasant color scheme b. low quality of the development of a corporate site, in.
mismatch design corporate website goals and objectives; city mismatch design corporate website affluence potential customer, etc. The solution of such problems should be addressed to professional developers, preferably with extensive experience, including work which far from being a development of corporate websites for successful companies. – Design of corporate web site does not answer the question: ‘What does this company? What does she offer? “- Inconvenient to read texts website (contrast, color, background, size, format, location) – the inconvenience of navigation and the ratio between the area occupied by elements of navigation and content – the presence of advertisements on the site, with the possible prejudice against it, users (Banners, buttons, links, etc.)