Any advertising works. But it is important to understand what to whom and how to advertise. By itself, this is a truism, but in real life is quite the opposite. What do you think of first when wondering thoughts that you need to attract more new customers to your travel agency? And for most the answer is, you need to give more publicity. Very often this is complemented by the thought, where else are we to advertise, we may have missed some method which may result in more customers. And as experience shows, in this case the result is completely opposite. Money thrown into advertising, and exhaust it with a zero. What's the problem, and most importantly how to solve it? The answer you find in these notes.
Let's start with the most important mistake that without exception all of the company. And in order to certify you in that I want you now have a pen and paper, and described his client. And once you do this, look at this description of the following five values: Gender client (male or female). Who usually buys from you? And also who is taking the decision to purchase, for example, if a family? He works with your customer (Specialty, his experience, etc.), what level is it in the hierarchy of the company (owner, hired the CEO, senior executive, line manager, the ultimate employee, etc.), what level of income is your customer? Why did he tourism product to buy? Their intended purpose, when he wants to buy a tourism product? And what motivates and shapes his goal? What are the requirements it imposes on the product and the company that offers it? And also, that affects its refusal to buy into this travel agency? And what of the above requirements you meet, and which of the factors influencing the failure, it is still in your company? What time of the decision to buy your client? So now check assignment: How many of the answers provided by the five questions you find in your description made? Many speak about his client, his target audience, and after that, then why ask the question of how and why to help with her reach.
Many people ask the question – how to advertise your services or products on the territory of Ukraine? And immediately found the answer – the Internet! But despite the rapid expansion of technology, much of the potential customers do not use the Internet. This happens for different reasons – and because of conservative views, and for technical reasons, especially in the periphery. And then there remains old-fashioned way – placing advertisements in printed publications. But how to submit ads to the newspaper, which are spread in the city, situated a thousand miles away? And if there is a need to conduct an advertising campaign in all regions of Ukraine? We offer a complete advertising in 37 publications in major cities in Ukraine very low cost: the price position – 30 UAH. A string declaration – 120 UAH. block ad – 1050 UAH per 1 yield in all editions. You may also submit advertise selectively in those papers that you need. Details on the website.
Advertising novelty: the wall clock for the holiday! It is very convenient and cost can be an advertising campaign for the target audience. What are the benefits of such advertising – advertising wall clocks? So: Wide coverage. If the clock is hanging in the office, all visitors will sooner or later look at them and see your advertising. Duration. The clock is not changed every month, so at least a year they will gently hold your advertising.
Cheapness. Unlike other types of advertising do not watch so expensive as many think. For example, the average cost of hours we can be in the vicinity of 350-370 rubles. If you do all the 'bells and whistles "such as gilding and painting arrows, then the price rises to a maximum of 500 rubles! The rate of production. We have a constant supply of components, so we can offer the shortest possible time. For example, the day we can sobiratot 40 to 100 full hours. True, there are cases workable hours. We agree that this is a significant advantage? After all, what kind of advertising can be discussed when the watch will break after donation? Versatility. Wall clocks can be a gift for both organizations and for individuals. Drawing on the dial you can 'tie up' for any holiday. What do you end? And you end up with a great inexpensive advertising medium long-term exposure! Wall clock with the logo as a gift – a good choice.
– All teeth and broken in. eye knocked out while trying to uncork a bottle of "mineral water" (beer, if the caster is too late) – a pretty white teeth hostess and gourmet virtuoso kulinarka mistress, trying to open a tin can with dinner for the family, etc. …> It is rare to find such creative ways of advertising are so unusually unsuitable items for advertising, as a bottle opener … Why advertise toilet paper I do not do ponimayu.Ne plagiarism, but this article can copy the entire wrote her Misha Dryashin. … I have invented such a thing, which eliminates the need to wait until you sweat poured over the shaft of inspiration.
Ilf and Petrov "Golden Calf" In any business there are stamps. The creative process – is no exception. Although seemingly a paradox: creativity and cliche. But, nevertheless, there are cliches and the so-called krieyterov or creatives or artists. Call it what you want, the term "creativity" in Russian language has not survived. Maybe it did not take root. Wait and see.
Whatever it was, a cliche "unique" promotional ideas there. Employee creative department – he's also a real person. And it is often follows the path of of least resistance. Where it is possible to work less – working less. Why strain when there is a "universal" recipes? As an example, the use of stamps in the advertising business we have decided in your presence "Roll out" something is still not advertised, granted, or a losing.