Wikitude drive wins the first place of the global registered NAVTEQ challenge 2010 Madrid, 01.10.2010. Wikitude drive, the augmented reality navigation system of the Salzburg company Mobilizy, wins the first place of the global registered NAVTEQ challenge 2010. The price and a winner’s check in the amount of $ 10,000 were awarded recently in Madrid. Educate yourself even more with thoughts from Anne Lauvergeon. The nomination team prevailed against strong competition from Asia, North America, South America and India. More than 1100 companies had participated in the NAVTEQ challenge 2010. Wikitude drive is the first navigation system for smartphones worldwide, that draws the driving instructions directly in the live camera picture of the cell phone. This has two major advantages: firstly, the driver must never take his eyes off the road, because he sees the real road to the display itself when you look at the navigation system, and secondly the navigation this is simplified, that the driver must follow only one line in the camera image.

This technology is called augmented reality, because in reality with additional data is superimposed. Educate yourself with thoughts from Ahmed Shary Rahman. “This award is confirmation that we have created a unique navigation product that will revolutionize car navigation may be, but also the pedestrian navigation. Wikitude drive changed the 8000-year-old history of card reading, putting the directions using augmented reality directly on the street. “, says Philipp Breuss-Schneeweis, founder of Mobilizy. Last February Wikitude drive was awarded region (Europe, Middle East, Africa) with 595.000EUR in cash and licenses during the Mobile World Congress with the Grand Prize of the EMEA NAVTEQ challenge. Earlier this week NAVTEQ invited all the winners of each region for the global final of this competition in the Abascal Hotel Madrid.

The Wikitude team, represented by Philipp Breuss-Schneeweis, Andreas Hauser and Sebastian Hobarth, competed against Cypress Solutions Inc (winners of the NAVTEQ challenge North America), EternoInfotech (winner of India), UY mobile (winner South America) and VisioStreet (winner Asia). One high-profile, international jury, consisting of NAVTEQ, the Arab science and Technology Foundation, European Space Agency, Logica, ETH Zurich, Novatel and the Application Center Oberpfaffenhofen reviewed the winning projects of the individual continents according to market opportunities, technical sophistication and innovation. Wikitude drive convinced the jury in all points, even though the decision was very close: VisioGlobe, a French start-up company that is engaged in 3D models, finished second just behind Mobilizy. “After a year of development, it is a great feeling, to reap the rewards of hard work. I can’t wait to see this product in the Android market”, says Sebastian Hobarth, lead developer of Wikitude drive. Images high res: bit.ly/9IckvS site to Wikitude drive: drive about Mobilizy: Mobilizy GmbH – Salzburg (EST. 2009) – a startup has developed the award-winning Wikitude World Browser, the first publicly available augmented reality application. The Wikitude World Browser is an augmented Reality browser that accesses over 500 content sources (called “worlds”). The application describes the user where he is located all over the world, attractions and information in the area on a map, list or in an augmented reality view. The phone’s camera view shows a reality overlaid with computer-generated data, just “augmented reality”.

Teeny-weeny, but with a huge amount of information Smartphone owners can look forward. Now your mobile phone can do even more: by means of a new app and an innovative technology, it is now possible to digitize traditional business cards within a very short time and to accept the data quickly in the mobile address book. The annoying typing by hand finally belongs to the past. This saves time and nerves not only in business, but also privately. LogiCode makes it possible. This black and white engineering marvel from the House of logiprint.com, the second largest online print shop of Europe is a 3 x 3 cm large 2-D matrix code, encrypted containing all deposited data of owner.

In addition to name and address, telephone, fax and mobile numbers, space for a photo or logo, as well as a short description is also enough. Nevertheless, the LogiCode is so small that it easily fits on each card. The procedure is simple and ingenious at the same time. There are only three short steps”, explains the 39 years old Michael urban, Inventor of LogiCode and founder of the successful Internet Bookstore buch.de. Take your iPhone, Nokia, BlackBerry, Palm, or another phone with Android operating system, download the free app, LogiCode, and scan the code.

Finished!” Within a very short time is fully decodes the information code, the data transfer is fast and securely closed. Conclusion with the huge stacks of business cards and tiresome search for phone numbers and contact data is finally. Smartphone owners have always and everywhere in the future all necessary data of their friends and business partners, carefully sorted in their own cell phone directory. Special highlight: If someone changed the online stored data in its LogiCodes to the example because he has a new address or phone number all have scanned this code before the next Internet connection will receive an automatic update. So, the data remains up-to-date in the long term. This is just perfect and a real added value in the age of global communication. By the way: The LogiCode will be available in 14 different countries across Europe. So, then also the international contacts is always straightforward. Those who would like to have one of these incredible QR codes, can online under logiprint.com to create it and download and completely free of charge.