Theben AG presents itself with new Web page, catalogue and price list to the trade fair “Light + Building” Lindau, just-in-time. According to the motto “search was yesterday today is found” the Theben AG re-launches its new website and published the current catalogue in print form at the same time. True to the maxim of Thebes infolox familiar “Print and online communications in one hand and a cast” this from the beginning on the competence and experience of infolox GmbH. With the new site much becomes easier for customers and prospective customers of Theben AG. The products a clear structure is divided into five categories: time, light, climate, systems and accessories product finder guide users with just a few clicks to the right product for the desired application in the document basket, users can drop several documents and easily with one click customers and prospective customers download the sophisticated search function presents quickly the desired search result and it is divided into meaningful facets for each product, the user receives a data sheet, which on the fly”is generated. A backlink is the user at any time directly on the product detail page in the Portal product images, drawings and wiring diagrams are not mouse click can grow only the Theben AG website is new also the complete catalogue in print form 2010/11 was completely redesigned by infolox. According to surveys and workshops with the experts of Thebes, this designed specifically according to the needs and desires of customers and partners.

For example, he tabulated shows the main features of all models of a product family at a glance. So, users quickly find the right product. Catalog and Internet are closely interrelated, even shorter and easier to make the path to the desired information to users. He enters the desired article number / product, for example, under, datasheet, manual, wiring diagram, and much more on a click provided him.

What is really successful product innovation so it’s also not surprising that – depending on the examination – 70% do not protrude from the first year of life up to 90% of the products. If one asks what the indicator for real innovation, as the application of new procedures and the clear distinction to known products are called. This is quite true in the technical sense of viewing. However, the inference arises at this point of view, you should provide a suitably large budget for research and development to achieve successful product innovations. The resources but have the vast majority of small and medium-sized enterprises (SMEs) to develop product innovations based on new technical processes. Just the SME still succeeds in bringing the majority of product innovations on the market. How does this contradiction? To answer this question, it is necessary to get the reasons for success or failure of innovations on the track. A number of criteria make a Only successful product innovation: excellent product quality significant consumer benefit (, consumer benefit’) innovative core concept need relevance (, fit to consumer needs’) to SMEs have tended to greater proximity to the market due to your flat organizational structure: the routes are short and so the voices be heard by customers and consumers up in the boardroom.

Focusing on a limited range of products promotes also the proximity to the consumer. Or simply put: you know how the consumer thinks. The already outstanding product quality is achieved in most SMEs through special qualifications of the employees. It is often part of the business strategy to differentiate itself on the quality of the product over the competition. Also the manufacture of simpler products moved in some sectors already before years abroad. How do so, at the same time to meet the criteria listed above? The key to this lies in the corporate culture. If the existing benefits a mid on an innovation-friendly culture meet, occur much more frequently successful innovations. Staff of different disciplines in multifunctional teams can work together under these conditions, the necessary support by management is safe to them and through open communication within the company, employees can successfully foster the innovation.

A corporate culture does not arise naturally overnight”. Rather, it is based on common experiences and unwritten rules that shape a common basic understanding about the behavior and the collaboration in the enterprise. “If but is that an appropriate corporate culture nurture” makes for successful product innovation, can enough be not started early, to align the management of the company on this goal.

Kaltenkirchen, April 2013: Developed equal aluminium aluminium precision plates with optimum anodising quality that meets the high standards of technical and optical applications. Aluminum precision plates are used for decades successfully in many areas, for example in mechanical engineering or in the laser and optical industries. Often used in the alloy EN AW 5083 (AlMg4, 5Mn0, 7) are usually good-natured behavior in machining as well as the balanced material properties in the foreground. A decorative or optical anodizing is due to the significant correlations between composition, casting and after-treatment as well as the procedures for surface treatment not always fulfilled. After over two years of development time the precision plate G.AL introduces equal to aluminum in may 2013 PLUS C250 ELOX. The ELOX aluminium plate PLUS features to the well-known properties of the commonly used precision plate G.AL C250 by much improved of behavior. “Sven Flaake (43), technical product manager in the same aluminum:”Together we achieved with our partner in the Foundry as well as specialists of surface treatments, the BWB Nehlsen aircraft plating in Dresden, optimum and consistent results with the anodizing, with normal”qualities of cast iron plates are very limited.” Rolling ingots are used for the manufacture of G.AL C250 ELOX PLUS plates, chemical configurations which is significantly restricted defined against known standards, are manufactured with specific casting parameters and specific melt treatment information.

Excellent properties to the anodizing and hard anodizing are achieved together with the specially developed parameters of the subsequent heat treatment. G.AL C250 ELOX PLUS precision plates have a wide range, for example in the electronics, laser, packaging and optical industry and the medical and laboratory technology for displays and front frame, printing plates, laser modules, recording and Device tables, Aperture, site elements, panels and brackets to microscopes and telescopes. G.AL C250 ELOX PLUS aluminium plates are available from may 2013 for use. About equal to aluminium: equal group is a family-owned company of Kaltenkirchen, near Hamburg. 1980 from Gunter and Christel is founded, group of companies is now run right in the second generation by Roland. Aluminium precision Panel’s core business since the mid-1990s development, production and worldwide distribution of G.AL. G.AL brand name stands for extremely low-delay, dimensionally stable and homogeneous aluminium precision and building boards of forms of with consistently good quality.

G.AL aluminum plates used in mechanical engineering, laser and optical industry, medical technology, mold and toolmaking. By the weight saving valuable resources helps a use of aluminium equal to aluminum to save. At the same time simpler machining compared with steel is a frequently-used cost and Time-saver of the same customers. G.AL today on the global aluminium precision plate market to the world’s leading producers, over 20,000 tons is equal to aluminium aluminium are implemented annually worldwide by the group with a turnover of 70 million. The Group employs around 180 staff and consists of nine parts: the holding company and the main plant in Kaltenkirchen with Central plate production, four independent service centers, three sales offices, as well as a CNC machining center. More information under or in the same aluminum, Jana Wietelmann, Tel.: 04191-5070-251,