May 31, 2004 Firm Yves Rocher "accepted as a full member of the Association of Perfumery, cosmetics and household chemistry (APPIK BH). Company History yves rocher began in 1959. For short term brand founder, Mr. Yves Rocher has made success due to two main factors. Firstly, thanks to products themselves – the foundation of all perfumes, cosmetics yves rocher ever become natural herbal ingredients. Secondly, through the choice of method of sales.

Originally, the company distributes its products through catalogs in the mail. After just 10 years it was not enough. Yves Rocher opened the first stores in France. Very quickly, the brand with the help of franchising is outside France and penetrated into other countries in Western Europe, North America and Eastern Europe. Today yves rocher – is one of the leading cosmetic companies in the world.

yves rocher has around 154 million customers by mail, over 8000 employees, 1350 stores in 88 countries (from them 620 – in France), 40 000 consultants, 6 cosmetic factories and research laboratories. In 1991 in Moscow opens its first beauty center. During the next ten years are more than a hundred centers in different regions Russia. In the Russian market the company is represented by llc Yves Rocher Vostok "in 1996. At the moment, llc Yves Rocher Vostok has: – 2 sales network (shops and mailing lists) – 133 Beauty Center yves rocher throughout Russia, – 180 staff employees – about 700 people outside the state – a vast client base. llc Yves Rocher Vostok is respectable business. As a result, since 2003, the company featured in the "white lists" of scc of Russia. yves rocher in Russia leads also an active charitable work, cooperating with the International Fund "Benefactor", Moscow House of baby number 15, Society for Disabled Moscow. llc Yves Rocher Vostok became the nineteenth member companies of the Association manufacturers of perfumes, cosmetics and household chemicals, along with such companies as: Beiersdorf, Vella Russvell, GlaxoSmithKline, Colgate-Palmolive, Laboratuar Sarbek, L'Oreal, Oriflame Cosmetics, Procter & Gamble, Reckitt Benckiser, Liberty, Johnson & Johnson, Chanel, Zepter Cosmetics, Avon Beauty Products, cbs. Cu. Johnson, Era-Henkel, Estee Lauder, and Unilever