A pyramid was created then where the necessities consist human beings and its implications. As Robbins, DeCenzo (2001, p.168, 169) the necessities of each individual is internal, therefore they exist since its birth, these are called primary necessities, but with passing of the time with the growth and development of the individual they appear the secondary necessities. For Chiavenato (2005, p.247) it is possible to define necessities in levels: – Level 1: Physiological necessities: they are who guarantee the survival of the individual (to eat, to drink, to sleep, to live, protection). – Level 2: Necessities if Security: also they are related the survival of the individual, protection against external and ambient threats. – Level 3: Social necessities: Other people are associates with the life of the individual together with, involve friendship, love, affection, to be part of the society. Secondary necessities: – Level 4: Necessities of Esteem: If they relate with the way as the person if it sees, proper if she evaluates involving auto confidence, recognition, auto appreciation and status. – Level 5: Necessities of Auto Accomplishment: the human being aims at these higher necessities as maximizing its potential aptitudes and capacities, professional success and personal growth.

The figure below identifies each one of the mentioned necessities previously. Figure 2: Pyramid of Maslow Source: Consuming Behavior, 2009 When if it enriches the carried through tasks is possible to notice one better performance and greater satisfaction in the work. SURVEY OF the DATA For the production of data had been elaborated classified interviews as exploratrias, nature of data had as the qualitative form and the interviews had directly occurred in the company object of this study. The same one has the purpose to offer ampler vision with better clarification of the ideas beyond defining better the facts, participating of the opinions of the employees in relation the motivation thus being able to verify if the attractive motivacionais that are offered, really are perceived by the collaborators.

SUMMARY if has become very common in the current society, the fact of that the companies not to be if worrying in such a way about the subject social responsibility. It is verified that the tax incentives still are shy for such organizations and its position not yet is very favorable in relation to excessively. This article has the purpose to analyze the most varied types of operating companies or not of the subject. In the search for a more active model in the society, the companies try to develop the form support to surpass the multicriteria racionalista model. Moreover, these must walk for an internal overcoming in the question enterprise social responsibility. For in such a way, a exploratrio study it was executed based in research on the subject where it was possible to analyze the vision of these companies in relation to the boarded subject.

Ahead of the current scene, where paradigmticas changes happen the all instant, it is difficult to ahead affirm the position of the companies of the boarded subject. Exactly because the speed with that they get excited, is strong significant. Therefore one concludes that the alone companies will not despertaro the feeling to be sustainable. They need the figure of a manager very trained well, brought up to date and motivated encarecidamente so that in it if they inhale and they look for to wake up the sustainable side in its action. Words key: Social responsibility.

Support. Ecodesenvolvimento. 1 INTRODUCTION This article has the objective to show what the companies come making to remain inserted solids and in a so competitive world as the current times. It is observed that to grow with competitiveness, they come more searching each time if to adjust to the new concept of sustainable company. A company to receive the intitulao from sustainable, it must beyond using recycled paper or carrying through the correct destination of the garbage, to search the awareness as a whole.

Diverse authors had called the study of the marketing as the persistence in elaborating research, studying forms of sales, ways of distribution, to develop aggregate promotions and too much services to the process, searching, also, ways to produce more and, to carry more and with bigger rapidity, to distribute, through intermediate, for canals concentrated in great warehouses and capilarizados in warehouses, having as objective primordial to take care of the markets of mass consumption. This concept well is explained by Seitz (2005): ‘ ‘ The origin of the term remote strategy to the Greek, ‘ ‘ stratega’ ‘ , applied to the planning and execution of military operations, with definitive sight to reach objetivos’ ‘. The agencies of promocional marketing appear to supply the necessities of the companies in placing in practical the strategy to divulge some product or service, mark or even though to re-position one definitive public to its product and for this offer services that can go since the financial, operational planning, to the creation of a campaign, space and time for this execution, beyond the human material and technological tools to generate a waited result or until surpassing expectations of the customer. From there the indispensable canal of distribution that later if would become the main one half known as market or supermarket or simply retail. As well as Mello at al (2006) explains: ‘ ‘ the recognition of business-oriented chances can widely be divided in three conglomerates: identification, evaluation and search of chance of mercado’ ‘.