The application of the logo on promotional gifts have long been one of the best ways of advertising, if not the best. For promotional gifts include such simple gifts like pens with the logo, diaries, mugs logo, various electronics and stuff, and your company logo can be applied to what pleases and to transform any object of everyday use in a great advertising tool. Almost all the people every day, keep mugs, writing pens, looking at his watch, like many diaries, so that and enjoy the company using this method of advertising is nenavyazannoy dealing with your logo. Competition in our time is prohibitive in all areas business and give up the best ways of advertising, in particular applying your company logo on gifts does not. Even advertising agencies selling services on application use the same and many other ways advertising. History of promotional gifts started its way in 1845 in the United States.
Discoverer was a salesman using a simple pocket calendar attached to business cards. Additional information at Hewlett Packard supports this article. By 1900, have been used and souvenirs have lived to this day – rulers, notebooks, folders, pencils, etc. In the U.S., business gifts, promotional gifts annually spend 11mlrd. dollars. But in Russia, this area of advertising is growing rapidly in recent years and to this day. And today it is an integral part of business life. Promotional gifts are basically divided into four groups: promotional gifts, business gifts, printed products, VIP gifts. For promotional souvenirs include the most simple, inexpensive and most effective gifts such as – mug with logo, lighters, key rings, pens, etc.
Despite their simplicity these items are all often and therefore they see your logo all the time. These gifts are used for various promotions, exhibitions and presentations. Following the promotional gifts business gifts are and business gifts. These souvenirs in advance prepared for the customers of the company. As the gifts are used more prestigious things in mainly notebooks, diaries, pens and lighters expensive boxed, wallets, card holders, diaries, stick, tie clips, desk sets, etc. The exchange usually takes place at business meetings, business meetings and seminars. Printing products include notebooks, posters, various calendars, business cards, flyers, etc. Often, these gifts are presented to employees and as ubiquitous as any other advertising souvenirs. The category VIP gifts include more expensive and unusual gifts such as watches, leather products (folders), cigarette cases, expensive desktop stuff. VIP gifts are mainly oriented as things to decorate office. Such gifts often the most expensive and must be ordered in small batches.