From October 2008 to June 2009 many companies used high speed marketing already as an instrument, to the dramatic excesses of the crisis better the military to oppose with success. Many of these examples, as well as the instruments that work in the crisis and work are represented in the book. Marketing is more than advertising. It is from a company by the needs of the market the art to lead”, says Kalkbrenner. Here he refers to as product and its problem-solving skills, the positioning of a company, the distribution path, pricing and sales argument in its considerations as the communication to the customer. In 7 days to the resounding market concept with concrete questions, planning guides and checklists, growth expert leads the reader consistently to the target. Many high speed tips support him in this way.
The result: no Solution out of the box, but a concept tailored to the company and its interests, which is determined in 7 days. Conclusion: 240 pages the reader finds a proven guide with this book, which is not only entertaining to read due to many examples, but is also a clear way out of the current crisis. 7 marketing recipes at a glance strengths strengthen the company has what strengths? How can it use them for sales argumentation? What new solutions allow it to formulate for the customers? The way to the market leader customers are looking for a strong, successful partner. Who perform to act like a leader discovered a wealth of new opportunities that can be promptly implemented immediately. Zooming tight markets, intense price competition. With zooming, the market will be increased. The company goes into how the Grunderzeit in new markets with new vigor and service packages. Growth turbos with a growth-Turbo companies accelerate the growth path.
Over 20 several are available, stage the company attractive to the outside and stand out from the competition. New shops in the conversation between the corporate arms guerrilla growth paths can be pushed with this recipe on amazingly simple and fast way. The guerrilla growth paths work according to the principle of little lever, big impact”. Sales re-engineering sell is a mental thing. Especially in difficult times, the pleasure factor in selling should be high. Seven new instruments facilitate the work and efficiency, including the smarter sale way”sale, a pleasantly feasible task will make the unpopular new customer acquisition. Truffle pig marketing is the way out of the crisis as any way to new shores stony and obstacles. The more sensitive and earlier the possible obstacles are perceived and eliminated, the easier and faster the goal is achieved. These obstacles are such as truffles and is sensitive to track it.