You Are Your Own Brand

For most of my professional career I have worked in themes of consulting, basically in IT professional services. My training as a PMP, experience in IT (development of SW, ITIL), quality (CSSGB, Lean Thinking) and Business (public accountant and Administration degree) attached to my educational experience I focused on the analysis of the complexity that involves being responsible for a project and in how one should deal with an ambiguous and unpredictable environment, and however exit successful as a professional and individual. My recent reading of the book of Seth Godin Linchpin: Are you Indispensable? it motivated me to write this article about the importance that attached to any professional and above all in a project manager, the fact to be highlighted through a personal stamp, rather than my own labour experiences showed me it. Recently Hamdi Ulukaya sought to clarify these questions. As said it another book about Marketing Personal, as opposed to the notion of commodity is the brand. Everyone can see the difference between a cola drink and Coca-Cola, or between a hamburger and Mc Donalds.

The question is: can this phenomenon of the brand be attributed to professional services and be applied to a person? Unlike the sale of products, the world of professional services is intangible, is constituted by a relationship between the professional and the customer or user of the moment that provides your service. In this case the customer’s satisfaction is necessary condition for the continuity of that relationship. A dissatisfied customer can cut its link with the professional or that this weakens, decay and finish. Our intangible benefit such as professionals materializes in ourselves, our person, our appearance, our knowledge, the way in which we relate and solve customer problems, all that is the container of our services. The key to success in the professional services lies in the fact of being able to sustain long-term relationships with customers.