The way in which content for Internet sites are drafted is generally the same as that used for other means. However, the Web has its own characteristics that is preferable to respect and exploit with the aim of providing a better experience for users. Internet users, we know, are terribly impatient. We want a page to load in less than 10 seconds, immediately you click on the link to download a program or go to the section that is in our interest without further delay. We don’t like to read on the screen, at least posamos our view about the title, the summary and photo then to scan the rest of the page to read the most important thing. Faced with this situation it is essential that those people who write content on websites understand as a user with an interface for reading Web relates and as captivate your attention, what can be achieved mainly through elements of quick reading (ELR).
The ELR allow a Web text is more attractive, users to read information until the end and stay longer within our site. Elements of fast reading at the natural attitude of overflight of the average on the pages of a site user, look for items that achieve the attention and convey the message. One way of doing this is through the so-called elements of fast reading. We mention some of them: paragraphs should not exceed 75 words and in general the total extension of the texts of each section/page should not exceed 300 words. This approximately corresponds to a screen scrolling (vertical displacement) full, which is considered the maximum limit of extension should be.
Permitting the design chosen for each page, is good to include highlights or bold to highlight key words that can guide the reading within each paragraph. The (bullets) bullets and numbered lists stop the scanning effect and call attention to important points in the text. In general it is customary Use numbered lists when the order of the items is relevant and bullets when the reading sequence is not. In a list, it is suggested a limit of nine items. The use of subtitles within each page also constitutes an important element that will help the user to more easily read the contents of the message. All these elements play a fundamental role when creating content for the Web. Its correct use requires some experience and time. Finally, and although it might be a no-brainer, it is important to highlight that although all of these concepts are handled, to create Web content first is necessary to handle the knowledge of writing, whether journalistic (in its different genres) or institutional (in the case of corporate sites). Without the existence of a well-written message, clear, direct and Captivate the reader knows is little that can be done even if these and other redaction Web tools are handled.