With the advent of the digital era, many thought that advances like e-mail, FTP, VoIP, PDF, USB sticks and portable hard drives large storage capacity would end up announcing the end of the printer, however, the much acclaimed free office paper never comes to fruition. Of course it is convenient to view documents on mobile phones and PDA for those with a limited capacity to transfer. Also, electronic books and online journals are very useful for people who have seamless access to digital communication. After all, people prefer to play it safe. Read a printed newspaper is a much more satisfying experience to scroll through the mobile computer screen. Similarly, a brochure will have more impact that is given to a potential client if it receives via email.
In fact, the factor that could represent the end of the printer may have been the World Wide Web. The simplicity with which they could share documents with people around the world reduced the need for fax or regular mail. Now that email is one of the main forms of communication, like newspapers and books, people prefer reading printed publications when possible. Tire less visible and accessible to everyone, not just for those working with a laptop or PDA. In addition, the print can be worn with one anywhere to read in spare moments.
However, not everything is related to internal e-mails. Most companies still have a need to communicate with printed material also with their customers. Outsourcing print jobs to commercial printers can be very costly and, in cases of emergency work, the time it takes to contact the company may be counterproductive. That is why most modern businesses have at least one good quality printer in the room, for those occasions when a PDF and email do not achieve the same effect a tangible copy. The quality of a number of high quality enables companies to not outsourced any print job. With a print resolution up to 1200×1200 dpi, one page per minute rate (PPM) of 40 and a capacity of 2,100 sheets, tray 5, a single printer can print large volumes of high quality. Also, several believe that the printed document allows a more participatory approach to work the computer. The paper can be folded, transported and write, and you can also make a brainstorm. This can also be done on the computer, but until the power is on and opens the document, the ideas are gone. With the increase of online marketing vehicles, there is no doubt that the digitization boss in the current business environment, but that does not mean the end of traditional marketing. For the moment, it seems that can coexist in peace, with laser printers in complementing local established and emerging digital formats that help communication flow between various companies.