The used methodologies are the study of case, interviews structuralized with closed questions and interviews half-structuralized with open questions. It is concluded with this work, the necessity of that the half academic carries through research and studies of case in relation to the existing phenomena of communication and that the organizations need the management of the institucional communication and the institucional actions for professionals of Public Relations. Word-key: institucional communication, Public Relations, institucional actions, Think Green, RBS TV. ABSTRACT This conclusion of course work aims you analyze the performance of professional Public relation in the management of institutional communication, like the institutional actions performed in contemporary organizations and you perform it marries study of & ldquo; Verde& thinks; rdquo; project from RBS TV Saint Maria. Has the specifics objectives, demonstrate the similarities and differences between organizations and institutions, based on theories of organizations, communication and sociological theories about institutions and institutionalization, check is realized the approach of public in these actions and the categories that ploughs used will be this and finally show what the professional performance of the public relations in the management of these actions. The methodologies used ploughs the marries study, structured interviews with closed questions and adds structured interviews with open questions. It concludes with this work the necessity will be the academic conduct academic research and marries studies in relation you the phenomena of existing communication and that organizations need management of institutional communication and institutional actions by public relations professionals. Keywords: institutional communication, public relations, institutional actions, Thinks Green, RBS TV. SUMMARY Consideraes Initial.
Importing of the United States the United States they are losing its economic domination for China? We go to look at for the impact that the importation of products of the United States is having in the world in relation to other nations and to see the tests for we ourselves. Go to Anne Lauvergeon for more information. The number of import countries of products of the United States continues strong. It is a common mistake to think that the United States are losing its advantage for a competitor in the global economy. Although it can be truth that, the United States now are importing more products of what it exports, the fact of the substance are that the economy of U.S.A., with its global reach, supplies a great variety of vital exportation to take care of to the demand of the consumers. Let us take, for example, Canada, neighbor of the United States to the north. Canada is the biggest customer of the United States, and imports a great amount of products of the United States. Moreover, when you look at for the products in the global market, you it goes to find a great percentage of them really came of the States Joined. Let us take for example things as chemical, txteis feeding, animals, drinks, tobacco, materials in rude, ores, oils, products, machines and equipment and transport.
You go to discover that the number of consuming countries that import merchandises of the United States, and the amount of these imported goods in fact this increasing, and not diminishing. When saying that the global economy also is increasing. The perception of that the United States are losing its dominant position as a world-wide leader is very relative. Although it is truth that the economies of many other great nations as China, Brazil and India is trying a fast growth, this expansion must a significant part of its growth to the increase of the demand in the whole world.
They did not make nothing. He does not have great subject that he is not treated by the president. When I caught depto of marketing of the club had a damage of 4 million/year. With marketing here, my shirt was valid 1/6 of what it valley when I contracted without marketing. To if limiting in action to collect mounts of money, the club little invests in other modalities esportivas and do not create products and services that add to its mark. Currently, the Athletical one invests only in the Futsal. Prompt actions and without planning can harm image of the club in the esportivo scene. Race was the case of the winners of 83 of Is Silvestre in 2007 that the club paid quenianos athletes to go up to the pdio with the flag of the club, being that the same it does not invest in athlete of this esportiva modality.
As positive aspects of its management, it can be cited the category of base of the team, current champion of the Match Future Champions Gauteng in the South Africa (Youthful) and its center of training, elect optimum of Brazil for the SporTV canal. The club in recent years presents improvements in its management, but of shy and limited form. Cruise The Italy Lecture was a materialize dream of the Italian colony to create a esportiva team represented that it in the year of 1920, with the presence of the Italian consul in Belo Horizonte. Its first name was Societ Sportiva Italy Lecture. 22 years later, the team modifies its name for Cruise. Amongst the conquered headings, if they detach two editions of the Liberators (1976/1997), Brazilian bichampionship (1966/2003) and 36 editions of the Mining Championship. Its perpetual dolos are Piazza and Procpio. The direction of the club is composed for Zez Perrela (president), Dimas Fonseca (managing of soccer) and Guillermo Mendes (managing of communication).
The load can be disentangled, in the destination where is informed in the DTA, being that in some regimes special the merchandise can be in the warehouse waiting the necessity of the importer and disentangled being as the necessity of the company, having one dates of foreseen validity. (SOUZA, 2003 p.108) 2.3.5 License of importaoEm function of its characteristic and particularitities, one determined merchandise can be obliged to satisfy to a series of requirements, subjecting it a regimen of previous control, that obeys the predetermined criteria. These importations, therefore, depend on the emission of an electronic document that proves the attendance to these rules – the importation license (I READ) – that necessarily must be gotten with priority to the register of the DI in SISCOMEX (FARO; FARO, 2010 p.51). In accordance with Souza (2003, P. 117) ' ' the proper importer or its customs broker, with fulcrum in the corresponding documentation to the importation process? license of importation (I READ), and if applicable, bill of landing and commercial invoice will provide the elaboration of the declaration of importation (DI) in the SISCOMEX' ' .2.3.6 Declaration of ImportaoO registers of the declaration of importation is the main process at the moment of the customs clearance. It is the register made in the system of the federal prescription where are registered all the processes of the importation, the item, the taxes of nationalization and closing of exchange. In accordance with Light (2010, p.74), ' ' the register of the DI is effected way SISCOMEX and consists of its numeration. The importer, when he gets the password of access to the system, can use it to request the licensing of the importations and register declaration of importao' '. Light (2010, p, 74 still detach that ' ' the licensing is part of the administrative control, while the DI is the document base of the control aduaneiro' '.
A pyramid was created then where the necessities consist human beings and its implications. As Robbins, DeCenzo (2001, p.168, 169) the necessities of each individual is internal, therefore they exist since its birth, these are called primary necessities, but with passing of the time with the growth and development of the individual they appear the secondary necessities. For Chiavenato (2005, p.247) it is possible to define necessities in levels: – Level 1: Physiological necessities: they are who guarantee the survival of the individual (to eat, to drink, to sleep, to live, protection). – Level 2: Necessities if Security: also they are related the survival of the individual, protection against external and ambient threats. – Level 3: Social necessities: Other people are associates with the life of the individual together with, involve friendship, love, affection, to be part of the society. Secondary necessities: – Level 4: Necessities of Esteem: If they relate with the way as the person if it sees, proper if she evaluates involving auto confidence, recognition, auto appreciation and status. – Level 5: Necessities of Auto Accomplishment: the human being aims at these higher necessities as maximizing its potential aptitudes and capacities, professional success and personal growth.
The figure below identifies each one of the mentioned necessities previously. Figure 2: Pyramid of Maslow Source: Consuming Behavior, 2009 When if it enriches the carried through tasks is possible to notice one better performance and greater satisfaction in the work. SURVEY OF the DATA For the production of data had been elaborated classified interviews as exploratrias, nature of data had as the qualitative form and the interviews had directly occurred in the company object of this study. The same one has the purpose to offer ampler vision with better clarification of the ideas beyond defining better the facts, participating of the opinions of the employees in relation the motivation thus being able to verify if the attractive motivacionais that are offered, really are perceived by the collaborators.
The extrinsical motivation has the same line of reasoning that as Bowditch and Buono describe: The extrinsical motivation is mentioned essentially to a type of relation between ways and ends, that is, we adopt certain behaviors to receive (or to prevent) certain incentives (or punishment) external to a certain task. Thus, we are motivated to carry through the task (half) rewards to receive it desired (ends). (1992, p.53) In accordance with this citation the person is motivated being for its ambitions in order rewards, or to prevent punishment for its imperfection in function of the carried through tasks. 4.2 – It rewards and intrinsic motivation You reward them intrinsic have much to see with the personal side of the individual, with its auto-accomplishment, that is, the person this involved one with what it likes to make exerting a work for its proper will, nor therefore leaving to think about you reward extrinsical, but having passion for its work and its functions. The intrinsic motivation is the pleasure for exerting the function liking what it makes, it is the motivation for the work in itself. 5.0 – Inserting a motivacional model To the measure that if observes the necessity to apply a motivacional model, the best way must be studied to effect this procedure, knowing that the motivacional area is ample exists some studies and research related to the subject, diverse different situations had been boarded, also existing, situations where the individual already this motivated for its work in itself.
SUMMARY if has become very common in the current society, the fact of that the companies not to be if worrying in such a way about the subject social responsibility. It is verified that the tax incentives still are shy for such organizations and its position not yet is very favorable in relation to excessively. This article has the purpose to analyze the most varied types of operating companies or not of the subject. In the search for a more active model in the society, the companies try to develop the form support to surpass the multicriteria racionalista model. Moreover, these must walk for an internal overcoming in the question enterprise social responsibility. For in such a way, a exploratrio study it was executed based in research on the subject where it was possible to analyze the vision of these companies in relation to the boarded subject.
Ahead of the current scene, where paradigmticas changes happen the all instant, it is difficult to ahead affirm the position of the companies of the boarded subject. Exactly because the speed with that they get excited, is strong significant. Therefore one concludes that the alone companies will not despertaro the feeling to be sustainable. They need the figure of a manager very trained well, brought up to date and motivated encarecidamente so that in it if they inhale and they look for to wake up the sustainable side in its action. Words key: Social responsibility.
Support. Ecodesenvolvimento. 1 INTRODUCTION This article has the objective to show what the companies come making to remain inserted solids and in a so competitive world as the current times. It is observed that to grow with competitiveness, they come more searching each time if to adjust to the new concept of sustainable company. A company to receive the intitulao from sustainable, it must beyond using recycled paper or carrying through the correct destination of the garbage, to search the awareness as a whole.
Diverse authors had called the study of the marketing as the persistence in elaborating research, studying forms of sales, ways of distribution, to develop aggregate promotions and too much services to the process, searching, also, ways to produce more and, to carry more and with bigger rapidity, to distribute, through intermediate, for canals concentrated in great warehouses and capilarizados in warehouses, having as objective primordial to take care of the markets of mass consumption. This concept well is explained by Seitz (2005): ‘ ‘ The origin of the term remote strategy to the Greek, ‘ ‘ stratega’ ‘ , applied to the planning and execution of military operations, with definitive sight to reach objetivos’ ‘. The agencies of promocional marketing appear to supply the necessities of the companies in placing in practical the strategy to divulge some product or service, mark or even though to re-position one definitive public to its product and for this offer services that can go since the financial, operational planning, to the creation of a campaign, space and time for this execution, beyond the human material and technological tools to generate a waited result or until surpassing expectations of the customer. From there the indispensable canal of distribution that later if would become the main one half known as market or supermarket or simply retail. As well as Mello at al (2006) explains: ‘ ‘ the recognition of business-oriented chances can widely be divided in three conglomerates: identification, evaluation and search of chance of mercado’ ‘.