Shopping Trends Under The Microscope: Couponing

Online coupons attract customers more in the power department store in Chemnitz in March 2010. Voucher sheets are for saving menus in the fast-food restaurant around the corner or the new shampoo line of the drugstore as a standard ingredient in any bulk mail. Couponing”is the magic word, with the marketing experts want to offer real benefits and put even frugal shopper in shopping spree. More and more, digital discount coupons replace the paper coupons to be touched. Electronic snippets “modestube special coupon Web pages establish themselves in recent years as the popular focal point for Internet bargain hunters. Torsten Latussek Chemnitz young entrepreneur runs, one of the strongest access offers on the Web since 2004. On its homepage every day hundreds offers of reputable online stores from 10 discount for large mail-order companies Neckermann or Otto about prepaid tickets of known mobile service provider can be found until going to the free trial subscription of the local daily newspaper.

The United States is the mother country of the couponing trends. Americans go without the appropriate voucher not even going to shopping”, so the 32-year old to the origins of the savings movement. Will be billed via affiliate model: Lade earned per coupon redeemed surfers from coupons4u, a Commission from the vendor. The bandwidth of its categories expanded steadily. We cooperate with many companies for years, for example, with the Internet flower trade Fleurop.

At the same time we try to forge new partnerships and to expand our offer.” Quality, relevance and benefits of the action for the consumer will be decisive in his choice. Couponing effective customer retention companies use as a tool to attract new buyers with attractive offers and to draw attention to certain brands. The main target group of coupon users moves in the affluent range of 35 to shoulder and targeted online looking for reasonable actions. Master shops offer no discounts in the network companies risk even losing long-time customers to the competition. Clear fixed amounts such as, for example, one 5 discount on selected products work cunning Internet buyers prefer to accurately estimate your savings. A recent study of the Web Marketing Agency explido 1 shows that discounts for fashion and clothing especially successful at the end. Success also promises to put on cross-marketing. Products and brands that are, for example, already present in the TV, often lead to high click-through rates on discount Web sites. For the future, expect affiliate professionals additional growth in the couponing sector coupon sheets for printing and mobile promotions on Smartphones that can redeem directly in the business local spenders, already ushering the generation to save 2.0. 1 download of the case study couponing”:… About coupons4u as free service founded in 2004 by CEO Torsten Latussek in Chemnitz, within a short time established itself as access strong buying support at online shopping. Several hundred Promotions, coupons and sweepstakes show up-to-date savings consumers in the virtual shopping. The editorial team to Torsten Latussek, winners of the affiliate NetworkxX award Publisher newcomer 2008 “, examines all personally and user refers to terms such as hidden costs. Every month 200,000 users rely on the service and take advantage of exclusive coupons4u discount offers. In issue 5/2010 the journal reviewed ComputerBild coupons4u in a voucher services comparison test with the touch of good”. Press contact: Tanja Deilecke & Jana Bogatz Borgmeier Public Relations Rothenbaumchaussee 5 20148 Hamburg phone: 040 / 4130 960 fax: 040 / 4130 9620 E-mail: