If you’re one of those people who thinks only increase its portfolio of products, and thus capture more market, sell more, solve business problems, is fine, but for a moment to stop thinking about new products, not inventing more needs to follow suit, instead of creating new products to sell, design a new business model for sales. I suppose you have heard about the great marketing networks, these networks have proven a success in business, thousands of people have made fortunes thanks to this system, which by the way, this scheme is part of the most prestigious universities in the world, to have the serious idea is this new business model. Jeff Gennette is full of insight into the issues. Then, stop for a moment to invest time in expanding its products and engage in creating new models of distribution for your business, do not panic, I’m not saying you start a giant network of sales outlets throughout the country, but this system can serve as inspiration to create your own distribution, with a plan of benefits for which they are affiliated to it.
The model has to be such that all sellers have strong incentives not only to sell but also to get vendors, so everyone wins, is a model WIN – WIN. In this new era of management is necessary to innovate around the sales system to succeed, the more automated this, and while you have to be less steep that your vendors are actually working, you’ll have more time to engage and build new projects for your business. In conclusion, it can be more competitive as more powerful and use of your products to the end, if your distribution network has great coverage, you can forget about paid advertising, because you will have word of mouth marketing working, as everyone will have to have the incentives to be in your network. I wish you luck in your administration, and I hope your business grows every day.