BVDM denied to meddling the EU Commission Wiesbaden/Darmstadt, December 13, 2010 – the European printing industry is located in a structural crisis, which will lead to significant changes in the industry. An EU study, carried out by the British research firm FACTA Consultzusammen with INTERGRAF in behalf of the Steering Group comes to this conclusion. Changing media use of the consumer weakness also continue to demand of the printed products, overcapacity and price competition affect the entire industry. To stay viable, companies able should be to use new technologies and to open up new markets, so an appeal of the Steering Group. Employees, particularly multiple qualifications and continuous training are needed.
The complete EU study and a practical guidelines with examples of best practice, customer perspectives and innovation experience is provided at the end of the year free of charge on the project page. The Federal Association of print and media (bvdm) welcomes the above proposals, denied himself but against any interference of the EU Commission to reduce capacity in the printing industry. Germany and its industries are market-oriented. Intervention in the market and distorting subsidies can lead to market failures, but not to improve the market situation”, says bvdm – Chief Executive Paul Albert Deimel. The German printing industry is an industry marked by small businesses with 10 300 companies currently about 165 000 workers. 83 per cent of all businesses have fewer than 20 employees according to the Federal Ministry of Economics and technology (BMWI). Industry revenue was estimated to 21.9 billion euros in 2009.
Thus brought the crisis year for the German printing industry compared to other sectors reduced production and revenue shortfalls. The decline was only 6.9 percent. According to current economic program of the bvdm by November 29, 2010 currently positively evaluates the development of backlogs. About 35 percent of the respondents Printing companies are engaged in foreign trade. But especially in the label industry to observe that the sales lag behind the volume growth, currently Marc Badi, Member of the Board of business associations (UPU) paper processing and Sales Director at the Bochum factory of label Bizerba in conversation with plain text-online says: the market is growing while according to the amount of processed, but price increases of raw materials can not pass in a commercially meaningful manner to the customer. Erode therefore the margins in the industry and the industry indicates a certain cleanup. Not a good sign for 2011, that will be a difficult year”. The pleasing growth stand only a glance, profound it would be difficult in many parts of the market, price increases would be difficult to work around. The development of the advertising revenue from print media is especially relevant for the printing industry, because 62 percent of the collected volume of production go back to ad-based printing products. Here There is reason to breathe on, because the traditional media advertising revenues declined by 2009 only by 0.2 percent, which is due mainly to the strong competition between discount stores and food retailers. With a rise of 1.3 percent, the newspapers benefited from advertising pressure from the trade organizations. Popular magazines and journals, however, recorded an advertising decline of 12.5 and 7.5 Prozent.Telekommunikations, automotive and energy sector reduced its advertising volume according to the BMWI strongly. Editing plain text ONLINE on the Hamdan 27 53127 Bonn E-Mail: