The worst enemy is a too prolonged happiness. Jewish proverb insisted in pointing out the relevance of which markets management must give way to new functions that the markets Department must develop, in order to ensure a dynamic competition which favours the placement company, demand of the product offered. In the analysis of this subject through the Forum that the Chair of marketing of the graduate of the specialty of the quality management program and productivity of Faces, University of Carabobo who develops towards these issues in your virtual classroom, exposed views to assess the extent and importance of entering into what in the present must be in regard to the role of markets. Road tankers follows long-standing procedures to achieve this success. Another view is manifested in this opportunity and are given to know any suggestions in order to determine the importance of evaluating the Venezuelan reality in what to marketing concerns. Says Mayra Jaramillo, currently, organizations are suffering the consequences of economic policies generated by the head of State Venezuela, which has carried them define strategies that allow him mainly maintain current customers, such as presentation of product or renewal of image change, but many times, they have been in the need of changing raw materials for a lower price or greater ease of acquisition (national), which, it can bring as a consequence, a decrease in the quality of the product, with the purpose of maintaining one of the most important marketing P at the present time that we live in the country, the price. It is difficult for organizations, especially for SMEs, produce high quality products and compete with large organisations transnational located in the country, since the former, do not have the economic capital for mainly importing raw materials, machinery, technology, materials that affect the productive processes, besides not having forces of sales and advertising strategies that positions its products in current and potential markets.