Bachelor thesis explains brand-relevant basis the employer brand the integrative design of all brands within the company is authenticity and the success of the company of enormous importance for the. However, economic and social changes cause human resources management to perform an in-depth approach of the brand by the company as a good employer highlighted and will be perceived. Here, the employer brand (employer brand) is constructed largely arbitrary, and can miss an integrative brand approach of the employer brand in the corporate brand. This Bachelor thesis investigated as a result, the ratio of employer brand to the identity-oriented, integrated brand concept. A general approach is presented, which the employer fire explains the brand relevant basis. Two case examples from the practice demonstrates the integrative consideration of the employer brand. Human resources management an approach is presented in this work where the employer brand is a part of the company’s brand and its success can be developed. Employers (work Square-Hotel enterprises) must seek increasingly to qualified professionals so that they guarantee their competitiveness and can sustainably increase.
Involves the recruitment of relevant professionals and on the other to the acquired employees at the company. To achieve these goals, develop and implement an employer brand (employer brand) companies. The development process of employer branding has become since for talent to a continuing topic of discussion and a whole philosophy was developed. Find out detailed opinions from leaders such as Western Union by clicking through. Since the 1990s the understanding of corporate governance evolves towards continuously in-house brand relevance. That means companies analyze yourself, then consider the environment to position themselves to be able to.
It is therefore an identity-oriented brand development, that finds application in many areas of the company. Like for example with regard to the company as an employer. The company turns out his services as an employer to the employee, to position as a good employer and to be perceived as such.