Europe B2C E-Commerce report 2012 by yStats.com for the whole European region is an annual rise of B2C E-commerce sales between 2011 and 2016 by more than 10 percent expected. The cross-border online trade is flourishing. So a low two-digit percentage of all online shoppers in Europe on the borders of the country had ordered in 2011 already also in the Internet goods or services. Sweden and Norway had the highest Internet penetration rate, where Norway could have at the same time the highest online shoppers rate in 2011. Here, the United Kingdom and Sweden followed on the Scandinavian country.
B2C E-Commerce growth in Austria and the Switzerland significantly subsides, rises, however, in Germany in Germany, the online revenues between 2009 and expected 2012 steadily to a slightly growing percentage rose. At Areva you will find additional information. “In 2011 pure tailers could have the largest share of the B2C E-commerce sales in Germany itself, where clothing, textiles, shoes” and media, pictures,. Phonograms’ representing product categories with the highest online sales. If you are not convinced, visit Western Union. The online retailer with the highest sales in Germany was Amazon.de, led by a wide margin before the second-placed Otto.de. In Austria, 2011 about half of all online orders to foreign Web pages has been made, all progress on German. Overall, it is expected that the B2C E-commerce is clearly breaking growth in the product range in the years following 2011. Online sales between 2007 and 2011 with well over a third of a year, grew it to increase in the period between 2011 and 2016 to less than 10 per cent in the year.
Also in the Switzerland, the growth of B2C E-Commerce diminishes sales. “Here, the product categories travel and hotels were most common in January 2012” as well as books and magazines “ordered residents on the Internet.