Danielle Guedes Gouva Pear

Monograph (Graduation in Administration) University Center of Joo Person? UNIP. (As opposed to Rob Daley). 1 INTRODUCTION Ahead of a significantly competitive market, more demanding consumers, existing the social and ambient problems in the world and the increasing conscience of the citizenship with such questions, the companies need to search ways of if detaching, not thinking only about getting bigger profits each time, but evidencing forms to contribute in such a way for its well, as for the one of the society in general. In the world contemporary, the companies do not have to be fixed only in the profit generation, therefore she is known that without the necessary resources (raw material, knowledge and man power) they do not get wealth, do not satisfy the necessities human beings, they do not progress and they do not improve the quality of life. Thus being, the companies they are inserted in an environment, in fact, social, in a perspective of enterprise management with focus in the quality of the relations and the generation of value for all. However, the consumers start to value behaviors in this direction and to prefer products of identified companies as socially responsible and that they search the differential, if detaching better in the market. This monograph, divided in six chapters, is mentioned concerning the social responsibility in the enterprise context, that has as bedding the analysis of the contribution of the enterprise social responsibility for the development of the company, in the case the Salutte restaurant, through the projects carried through in this field, in order to identify the importance that they they represent for the organization and of that it forms they will be able to subsidize its growth. The first chapter mentions this introduction to it.