As you are such a situation? Just want to note that the above example, only a special case. One of the many who are both constantly in our lives and in the life of your business. I think that almost all of 'practitioners' businesses faced similar situations. Situations where, as in all well-known adage: "Information is everything." Well, if not all, very much. One can cite another example of the wonderful American movie 'Wall Street' where the protagonist, a shark stock market Gordon Gekko tells his young, but prospective employees Bud Fox: "Stop bringing me the information to teach her to mine." But before we become 'hunter information', you must clearly define exactly what data set you interested.
What information in what form and amount you need for the adoption of a management decision. Do you need it at all? Just want to make a reservation, that not all businesses operating in Rostov market, are interested in a fresh flow of information. But as the experience of the Author, none less than half, but it is not enough. Some businesses have just come to this thought, and some a few years ago An analytical (or information) and departments 'puzzled' employees. And it's not necessarily a can be information about competitors. The Russian market is so dynamic that continually brings fresh streams because of abroad and the capital of our Motherland. A osedlanie flow of information: data collection, systematization and analysis of the information you need can be a powerful tool for investigating markets, competitors and external environment. To read more click here: Michael Mirilashvili.