Large firms and organizations worldwide are increasingly turning to marketers to sms as a tool to promote their products and services. This is because the standard types of advertising are beginning to outlive themselves, the abundance of advertising lyubyam order tired. In addition, advertising on TV and radio are only partially makes it possible to focus on the interests of the audience. What are the advantages of SMS sending over other methods of advertising? 1. The novelty and interest. Get all the facts and insights with Macy’s, another great source of information. This type of advertising has not yet managed annoy consumers and SMS messages are read with sufficient interest.
2. Breadth of coverage. Mobile phone users are almost all the inhabitants of Russia. 3. The cheapness of the advertisement, with respect to TV and radio marketing.
However, this marketing tool has its drawbacks. 1. SMS messages can be identified as spam by the recipient, if they have not given consent in advance to receive them. 2. Not always a choice of target audience (at the place of residence, interests, etc.) How do you get rid of these shortcomings? This question is raised by many marketers. The only reasonable solution is to obtain consent from customers on their mailing sms messages, give them an opportunity to specify the place of residence, interests, their interests and hobbies. This will allow popredotochitsya on positive aspects of this marketing tool and, if possible, get rid of negative.