The Pedagogo as Productive Intelligence has as proposal the task of awaking in the man the conscience of world and the conscience of itself as ' ' to be inacabado' ' (FREIRE, 2007, P. 57) lining up it of igualitria form as individual and as society, in qualitative thought in the productive activities, through comments, inquiries and contextualizao applied to sciences of the education. The Pedagogo as Productive Intelligence has as north, a teaching vision and including in the human aspects, that although the marketing world to possess professional knowledge and specializations in its area of performance, has difficulties to understand the necessities human beings, in the interpersonal and productive relations. educational intention of the Pedagogo as productive intelligence is not to mapear the cerebral structures or to prove if the man possesss an innate or acquired thought, but through the observvel, its production and its behavior, its cultural luggage, a rich field of awaking possibilities for new attitudes, ideas and ways of if socializing. In accordance with this thought the Pedagogo as Productive Intelligence will in accordance with direct the reality of each one of the involved people in this educational and productive process in a pedagogical work of team, cooperation and commitment generating intrinsically ethical values in relation to the work, and mainly its exercise of citizenship. The man is an only being with characteristics and only abilities therefore we have differences, is what he translates (GARDNER; 2005 p.18) ' ' we all are so different to a large extent because we possess different combinations of inteligncias' '. This difference in the combinations of Intelligences has not been potencializada in the corporative world, but discarded or badly managed by the sectors of human resources in order to observe and to relate certain intelligence for the certain work. The lack of aiming and displacement and mainly recognition of the professional inside of the Companies, for its performance, updates and annulling new ideas, has constantly generated consumings and crises in the work environment.
Let us see more at great length as if it developed the thought of Adorno and Horkheimer on this problematic one. 2.2 – Reflections and consideraes of Adorno and Horkheimer on the phenomenon of the homogenization and massificao of the behaviors. As initial element, let us follow the following reflection developed for Max Horkheimer. It seems that while the knowledge technician expands the horizon of the activity and the human thought, the autonomy of the man while individual, its capacity to oppose resistance to the increasing mechanism of manipulation of masses, its power of imagination and its independent judgment had suffered a reduction. The advance of the resources information technician if folloies of a desumanizao process. (id., 1976, P. 6) it does not have doubts of that one of the main characteristics of our time is exactly the reality of the extremely advanced technology.
On the other hand, the development of the reasoning did not follow this dynamics. Before, if the resources technician had increased, the reflexiva capacity diminished drastically. Situated in a context of deep transformations and increasing manipulation of the consciences, the knowledge was substituted by the quantitative and ideologizadas information. However, the understanding of this phenomenon more demands a deepened reflection. In the vision of Horkheimer and Adorno, the current society is fruit of a dynamics pautada in a failed attempt to exempt the men of the fear and to make of them gentlemen of itself exactly. It was what it intended the Iluminismo.
As consequence, values before had as basic, had been relegated as the plain one or violently substituted. The logic appeared of the market and the relations human beings, as consequence, had also passed to be pautadas of quantitative form. In other words, ' ' the market does not question on its birth, but the price of this advantage, pay for who made the exchange, was of being obliged to allow that its possibilities of nascena were shaped by the production of the merchandises that in it can be comprados.' ' (ADORNMENT; HORKHEIMER, 1980, P.